Chickenpalooza is a yearly event from Royal Farms. Each year introduces a new vague theme. It comes with a script that includes any text that needs to be included in the spot.
I was tasked with developing all graphics, animation, and visuals with a provided audio track/VO. Other provided assets were the Event logo and designed chicken in a Illustrator File format.
The first step for me is taking the Illustrator file. I layer it into pieces. Then, I export it into AfterEffects. This simplifies the animating process. Second, I spend a day to thoroughly analyze the needs of the project. Then, I search for assets from Stock Imagery. This helps to finish this spot promptly.
2025
2024
2023
2022
Austin Gochenauer 